CUSTOM JAVASCRIPT / HTML
Are you so focused on what your issues are that you are missing the obvious solution? At times we can't see the forest through the trees, and the simple answers are overlooked; we make the issue bigger than what it is. I have seen this in agents over and over again and within my own business and relationships. You need only align your actions with your desires that will get you there. When you shift your focus, the gorilla in front of you will be obvious.
The Gorilla in the Room
- I have a bit of an experiment going on today, and I think that at times we can be so committed to achieving certain things in our life, business, and marriage, we miss the obvious. We conclude that things are out of our control. Our business will always be this way; our marriage will always have these problems. I am always going to be out of shape; we always conclude certain things.
-
About five or six years ago, I saw this experiment, and I couldn't believe that I missed it. I am going to play this video for you, and if you have seen it before, don't give it away. When it is over, please tell me what your results were.
-
Have you done that experiment before? Did you catch the gorilla? Sometimes we make the obvious so difficult to point out that we think it's something outside of that, and it is as simple as what is in front of us.
-
In this experiment, did you catch the gorilla? We were so focused on counting the number of times the ball was being passed that we completely missed the apparent gorilla in the room. They say that 50% of individuals miss it because they are so focused on counting the ball being passed from one player in a white shirt to the next. We miss that a gorilla comes out and walks across the stage.
-
We have to understand that sometimes our solutions are right in front of us. I have two Labradoodles, and they are best friends. I have them crate trained, and when we get home, we let them out of their crate, and they go outside, do their business and run around. Part of our routine in the morning is to let them out as soon as we wake up, and they do their thing. I have noticed that Chaco, would come in with his beard soaking wet. I didn't think anything of it until I started to notice it more and more.
-
I caught him one time drinking out of the pool; I'm no vet, but I am assuming that the pool water is not as healthy for them as drinking fresh water. I didn't know how to break this habit. I bought a couple of shock collars that are used to train your pets; there is a beep, vibrate, and a buzz setting on each
-
I thought whenever I would see the dogs drink from the pool, and I would buzz them with the collars on. Hiding by the window so they can't see me, I became a ninja spying on my dogs so I could catch them in the act. After a few weeks of becoming frustrated, trying to train them not to drink from the pool, I missed the obvious; they were thirsted and needed a bowl of water outside for them. That was obvious, but I was looking for a solution more significant than the problem.
-
They didn't need to be retrained, what they needed was water, and they were telling me that. It is that way in our business at times; it is telling us what we need, but we think it's something greater than it is. All I had to do was put out a bowl of water, and they stopped drinking from the pool; the gorilla came out. Focused on counting how many times the ball was passed, and a gorilla is passing before your eyes.
-
I spent time, and energy, getting upset at my dogs and all I needed was to address the obvious.
You Eat Like Shit
- We do this often with our health and in our marriage and also in our careers. It is so obvious what we need to do, but thinking it requires more than it does, we disregard the obvious solution. I see agents trying to get deals into escrow and the work being put into it, the relentless behavior of marketing daily, reaching out to your sphere to get the results you desire. I also see the continued patterns that debilitate the overall growth of your business when you stop doing what gave you the initial success. It is challenging to stay ahead of 2 to 3 escrows trying to ensure that the inspections are set, and communications with the Title, mortgage, and clients are consistent.
-
Time and time again I will see agents attempt to do this alone, and I see the same result; they close a transaction, they get a money injection in the bank, and they have no other deals behind it. We are stuck thinking about how to grow our business, and we lose our confidence because we stop marketing and the things that got us the success initially.
-
The obvious solution is to get some help, get a transaction coordinator to handle that stuff for you. The obvious answer is not to stop marketing and continue to hold open houses. I ran into this with a few agents recently. They were marketing daily, holding open houses consistently, as soon as they had 2 or 3 escrows in the pipeline, all of that stops. The obvious is to continue to move forward, so you don't have the peaks and valleys in your business, and that can mean spending money.
-
An investment into your business is an investment in others; you get the right person; now, your business will continue to grow year after year and will prosper long-term. As your momentum grows and your return begins to double, you are going to have to do the obvious. Get people to help you.
-
I am part of a group, and a gentleman said, “I did a food allergy test to see if certain foods were causing me to be fat. It turns out I'm not allergic to anything, and the whole time I have been lazy and fat.” His thought process was that he couldn't lose weight, not energetic, and he didn't have the vitality that he used too. It's obvious, but for many years this man latched onto the story that he was unable to lose weight, so it must be an allergy to food. It must be a sickness or genetics; the doctors confirmed through testing he was eating like shit and not taking care of himself.
-
We miss the obvious because we think there is something beyond that. This man thought it was a health issue until he looked at the obvious and realized it was all on him. I can remember feeling that way, and it was the result of not doing the things that I used too.
-
This morning I went for a run, but I remember feeling that I didn't have the energy. My body was fine, and it was my mind being wrapped around the wrong things. I didn't want to do it; I was being lazy. In our business, we need to be aware that laziness can kill our business. People aren't buying or selling right now; the obvious is you aren't doing the things required to get things going. We have had agents put up 2 and 3 escrows in the past two weeks. Some of us are still in the story that it has slowed down, and nobody wants to list or buy.
-
Market trends do indicate that things do slow down during this time, but there is another indication that there are many sales that will happen. 6 to 7,000 sales; all you need is a sliver of that. The obvious is that you need to do more work, hire a transaction coordinator, and hire people to continue to grow your business. If you have the same results this year as you did last year, it's because you are avoiding the obvious; investing in your business, and double-down when things are good.
Actions or Circumstance
Consider the Obvious
More Episodes
CUSTOM JAVASCRIPT / HTML
The Gorilla in the Room
- I have a bit of an experiment going on today, and I think that at times we can be so committed to achieving certain things in our life, business, and marriage, we miss the obvious. We conclude that things are out of our control. Our business will always be this way; our marriage will always have these problems. I am always going to be out of shape; we always conclude certain things.
-
About five or six years ago, I saw this experiment, and I couldn't believe that I missed it. I am going to play this video for you, and if you have seen it before, don't give it away. When it is over, please tell me what your results were.
-
Have you done that experiment before? Did you catch the gorilla? Sometimes we make the obvious so difficult to point out that we think it's something outside of that, and it is as simple as what is in front of us.
-
In this experiment, did you catch the gorilla? We were so focused on counting the number of times the ball was being passed that we completely missed the apparent gorilla in the room. They say that 50% of individuals miss it because they are so focused on counting the ball being passed from one player in a white shirt to the next. We miss that a gorilla comes out and walks across the stage.
-
We have to understand that sometimes our solutions are right in front of us. I have two Labradoodles, and they are best friends. I have them crate trained, and when we get home, we let them out of their crate, and they go outside, do their business and run around. Part of our routine in the morning is to let them out as soon as we wake up, and they do their thing. I have noticed that Chaco, would come in with his beard soaking wet. I didn't think anything of it until I started to notice it more and more.
-
I caught him one time drinking out of the pool; I'm no vet, but I am assuming that the pool water is not as healthy for them as drinking fresh water. I didn't know how to break this habit. I bought a couple of shock collars that are used to train your pets; there is a beep, vibrate, and a buzz setting on each
-
I thought whenever I would see the dogs drink from the pool, and I would buzz them with the collars on. Hiding by the window so they can't see me, I became a ninja spying on my dogs so I could catch them in the act. After a few weeks of becoming frustrated, trying to train them not to drink from the pool, I missed the obvious; they were thirsted and needed a bowl of water outside for them. That was obvious, but I was looking for a solution more significant than the problem.
-
They didn't need to be retrained, what they needed was water, and they were telling me that. It is that way in our business at times; it is telling us what we need, but we think it's something greater than it is. All I had to do was put out a bowl of water, and they stopped drinking from the pool; the gorilla came out. Focused on counting how many times the ball was passed, and a gorilla is passing before your eyes.
-
I spent time, and energy, getting upset at my dogs and all I needed was to address the obvious.
You Eat Like Shit
- We do this often with our health and in our marriage and also in our careers. It is so obvious what we need to do, but thinking it requires more than it does, we disregard the obvious solution. I see agents trying to get deals into escrow and the work being put into it, the relentless behavior of marketing daily, reaching out to your sphere to get the results you desire. I also see the continued patterns that debilitate the overall growth of your business when you stop doing what gave you the initial success. It is challenging to stay ahead of 2 to 3 escrows trying to ensure that the inspections are set, and communications with the Title, mortgage, and clients are consistent.
-
Time and time again I will see agents attempt to do this alone, and I see the same result; they close a transaction, they get a money injection in the bank, and they have no other deals behind it. We are stuck thinking about how to grow our business, and we lose our confidence because we stop marketing and the things that got us the success initially.
-
The obvious solution is to get some help, get a transaction coordinator to handle that stuff for you. The obvious answer is not to stop marketing and continue to hold open houses. I ran into this with a few agents recently. They were marketing daily, holding open houses consistently, as soon as they had 2 or 3 escrows in the pipeline, all of that stops. The obvious is to continue to move forward, so you don't have the peaks and valleys in your business, and that can mean spending money.
-
An investment into your business is an investment in others; you get the right person; now, your business will continue to grow year after year and will prosper long-term. As your momentum grows and your return begins to double, you are going to have to do the obvious. Get people to help you.
-
I am part of a group, and a gentleman said, “I did a food allergy test to see if certain foods were causing me to be fat. It turns out I'm not allergic to anything, and the whole time I have been lazy and fat.” His thought process was that he couldn't lose weight, not energetic, and he didn't have the vitality that he used too. It's obvious, but for many years this man latched onto the story that he was unable to lose weight, so it must be an allergy to food. It must be a sickness or genetics; the doctors confirmed through testing he was eating like shit and not taking care of himself.
-
We miss the obvious because we think there is something beyond that. This man thought it was a health issue until he looked at the obvious and realized it was all on him. I can remember feeling that way, and it was the result of not doing the things that I used too.
-
This morning I went for a run, but I remember feeling that I didn't have the energy. My body was fine, and it was my mind being wrapped around the wrong things. I didn't want to do it; I was being lazy. In our business, we need to be aware that laziness can kill our business. People aren't buying or selling right now; the obvious is you aren't doing the things required to get things going. We have had agents put up 2 and 3 escrows in the past two weeks. Some of us are still in the story that it has slowed down, and nobody wants to list or buy.
-
Market trends do indicate that things do slow down during this time, but there is another indication that there are many sales that will happen. 6 to 7,000 sales; all you need is a sliver of that. The obvious is that you need to do more work, hire a transaction coordinator, and hire people to continue to grow your business. If you have the same results this year as you did last year, it's because you are avoiding the obvious; investing in your business, and double-down when things are good.
Actions or Circumstance
Consider the Obvious
More Episodes
A.Z. & Associates Real Estate Group - 2019